/* Layout: one calm editorial column, wide image plates, a sticky "On this page" rail on case studies.
   Single light look on warm paper, like the reference. */
:root{
  --paper:#f4f1eb;      /* page */
  --paper-2:#ebe6dc;    /* plates, cards */
  --ink:#16140f;        /* text */
  --muted:#6e675c;      /* secondary text */
  --line:#d9d2c5;       /* hairlines */
  --accent:#b24d2c;     /* links, dots, focus */
  --serif:"Instrument Serif", "Iowan Old Style", Georgia, serif;
  --sans:"Manrope", "Helvetica Neue", Arial, sans-serif;
  --mono:"Manrope", "Helvetica Neue", Arial, sans-serif;  /* labels and numbers: Manrope, tabular figures */
  --wrap:1240px;
  --read:680px;
  --ease:cubic-bezier(.2,.7,.1,1);
  color-scheme:light;
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit}
:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:4px}
.skip{position:absolute;left:-999px;top:8px;background:var(--ink);color:var(--paper);padding:8px 14px;border-radius:99px;z-index:100}
.skip:focus{left:16px}

.wrap{max-width:var(--wrap);margin:0 auto;padding-left:max(20px,env(safe-area-inset-left,0px));padding-right:max(20px,env(safe-area-inset-right,0px))}
.read{max-width:var(--read)}

/* Type */
h1,h2,h3,h4{margin:0;font-weight:400;text-wrap:balance}
.display{font-family:var(--serif);font-size:clamp(48px,8.4vw,124px);line-height:.95;letter-spacing:-.02em}
.display em,.h2 em,.h-xl em{font-style:italic}
.h-xl{font-family:var(--serif);font-size:clamp(44px,6.4vw,92px);line-height:1;letter-spacing:-.02em}
.h2{font-family:var(--serif);font-size:clamp(34px,4.4vw,58px);line-height:1.04;letter-spacing:-.015em}
.h3{font-family:var(--sans);font-weight:600;font-size:21px;line-height:1.3;letter-spacing:-.01em}
.lede{font-size:clamp(19px,1.7vw,23px);line-height:1.45;color:var(--ink);max-width:36ch}
.muted{color:var(--muted)}
.eyebrow{font-family:var(--mono);font-size:12px;font-weight:500;letter-spacing:.07em;text-transform:uppercase;color:var(--muted);font-variant-numeric:tabular-nums}
p{margin:0}
.prose{display:grid;gap:18px;max-width:var(--read)}
.prose p{color:#2b2822}

/* Nav */
.nav{position:sticky;top:env(safe-area-inset-top,0px);z-index:50;background:color-mix(in srgb,var(--paper) 86%,transparent);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);border-bottom:1px solid transparent;transition:transform .45s var(--ease),border-color .3s}
body::before{content:"";position:fixed;inset:0 0 auto;height:env(safe-area-inset-top,0px);z-index:60;background:var(--paper)}
.nav.scrolled{border-color:var(--line)}
.nav.hide{transform:translateY(-100%)}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px;height:68px}
/* Monogram: lowercase "st." in tight Manrope bold; the t sits on its own and the full stop carries the accent */
.logo{display:inline-flex;font-family:var(--sans);font-weight:800;font-size:32px;line-height:1;letter-spacing:-.09em;text-decoration:none;padding:6px 0;min-height:44px;align-items:center}
.logo .logo-t{display:inline-block;transition:transform .5s var(--ease)}
.logo .logo-dot{color:var(--accent);display:inline-block;margin-left:.04em;transition:transform .5s var(--ease)}
.logo:hover .logo-t{transform:translateY(-3px)}
.logo:hover .logo-dot{transform:translateX(3px)}
.nav-links{display:flex;gap:28px;align-items:center}
.nav-links a{text-decoration:none;font-size:15px;color:var(--muted);transition:color .2s}
.nav-links a:hover,.nav-links a[aria-current="page"]{color:var(--ink)}
.nav-cta{display:flex;gap:10px;align-items:center}
.btn{display:inline-flex;align-items:center;gap:8px;min-height:44px;padding:11px 18px;cursor:pointer;font-family:inherit;color:inherit;background:transparent;border-radius:99px;border:1px solid var(--ink);font-size:15px;font-weight:500;text-decoration:none;transition:background .25s,color .25s,transform .25s var(--ease)}
.btn:hover{transform:translateY(-1px)}
.btn.btn-dark{background:var(--ink);color:var(--paper)}
.btn.btn-dark:hover{background:#2c2820}
.btn-ghost{border-color:var(--line)}
.btn-ghost:hover{border-color:var(--ink)}
.menu-btn{display:none;min-height:44px;background:none;border:1px solid var(--line);border-radius:99px;padding:9px 16px;font:inherit;font-size:14px;cursor:pointer;color:var(--ink)}
@media (max-width:820px){
  .nav-links,.nav-cta .btn-ghost{display:none}
  .menu-btn{display:inline-flex}
  .nav.open .nav-links{display:flex;position:absolute;top:68px;left:0;right:0;flex-direction:column;gap:0;background:var(--paper);border-bottom:1px solid var(--line);padding:8px max(20px,env(safe-area-inset-left,0px)) 20px}
  .nav.open .nav-links a{padding:12px 0;font-size:20px;color:var(--ink);border-bottom:1px solid var(--line)}
}

/* Sections */
section{padding-block:clamp(72px,10vw,140px)}
.sec-head{display:grid;gap:18px;margin-bottom:clamp(36px,5vw,64px)}
.rule{border:0;border-top:1px solid var(--line);margin:0}

/* Home hero */
.hero{padding-block:clamp(56px,9vw,128px) clamp(48px,7vw,96px)}
.hero .display{max-width:12ch}
.hero-meta{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,1fr);gap:40px;margin-top:clamp(36px,5vw,64px);align-items:end}
.hero-meta .lede strong{font-weight:600}
.hero-side{display:grid;gap:18px;justify-items:start}
.scroll-cue{display:inline-flex;gap:10px;align-items:center;font-size:14px;color:var(--muted);text-decoration:none}
.scroll-cue i{width:1px;height:34px;background:var(--line);position:relative;overflow:hidden}
.scroll-cue i::after{content:"";position:absolute;left:0;top:-34px;width:1px;height:34px;background:var(--ink);animation:cue 2.2s var(--ease) infinite}
@keyframes cue{to{top:34px}}
@media (max-width:820px){.hero-meta{grid-template-columns:minmax(0,1fr)}}

/* Work filter chips */
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chip{display:inline-flex;align-items:center;gap:6px;min-height:40px;font-size:14px;padding:7px 16px;border:1px solid var(--line);border-radius:99px;text-decoration:none;color:var(--muted);transition:all .2s}
.chip:hover{color:var(--ink);border-color:var(--ink)}

/* Work cards */
.work-list{display:grid;gap:clamp(64px,8vw,120px)}
.work{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(0,1fr);gap:clamp(28px,4vw,64px);align-items:center;text-decoration:none}
.work:nth-child(even){grid-template-columns:minmax(0,1fr) minmax(0,1.35fr)}
.work:nth-child(even) .work-media{order:2}
.work-media{background:var(--paper-2);border-radius:22px;overflow:hidden;aspect-ratio:4/3;max-width:100%}
.work-media img{width:100%;height:100%;object-fit:cover;transition:scale 1.1s var(--ease)}
.work:hover .work-media img,.play-card:hover .work-media img{scale:1.16}
.work-body{display:grid;gap:16px;min-width:0}
.work-tag{display:flex;gap:12px;align-items:center;flex-wrap:wrap}
.brand{font-weight:700;font-size:15px;letter-spacing:-.01em}
.work-tag .eyebrow{letter-spacing:.08em}
.work .h2{font-size:clamp(30px,3.4vw,46px)}
.metric{display:grid;grid-template-columns:auto minmax(0,1fr);gap:4px 16px;align-items:baseline;padding-top:18px;border-top:1px solid var(--line)}
.metric b{font-family:var(--serif);font-weight:400;font-size:clamp(30px,3vw,40px);line-height:1;grid-row:span 2}
.metric span{font-size:14px;color:var(--muted)}
.link-arrow{display:inline-flex;gap:8px;align-items:center;font-weight:600;font-size:15px}
.link-arrow::after{content:"→";transition:transform .3s var(--ease)}
.work:hover .link-arrow::after,.link-arrow:hover::after{transform:translateX(4px)}
@media (max-width:820px){.work,.work:nth-child(even){grid-template-columns:minmax(0,1fr)}.work:nth-child(even) .work-media{order:0}}

/* Play strip on home */
.play-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px}
.play-card{display:grid;gap:12px;text-decoration:none}
.play-card .work-media{aspect-ratio:3/4;border-radius:18px}
.play-card h3{font-size:18px;font-weight:600}
@media (max-width:900px){.play-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}

/* About teaser / split */
.split{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:clamp(32px,6vw,96px);align-items:start}
.portrait{border-radius:22px;overflow:hidden;background:var(--paper-2);aspect-ratio:4/5;max-width:100%}
.portrait img{width:100%;height:100%;object-fit:cover}
.route{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;margin-top:20px}
.route div{border-top:1px solid var(--ink);padding-top:10px;display:grid;gap:2px}
.route b{font-weight:600}
.route span{font-size:13px;color:var(--muted)}
@media (max-width:820px){.split{grid-template-columns:minmax(0,1fr)}}

/* Quote */
.quote{max-width:900px}
.quote blockquote{margin:0;font-family:var(--serif);font-size:clamp(28px,3.4vw,44px);line-height:1.15;letter-spacing:-.01em}
.quote blockquote::before{content:"“";display:block;font-size:1.6em;line-height:.6;color:var(--accent)}
.quote figcaption{margin-top:22px;display:flex;gap:12px;align-items:center}
.quote figcaption img{width:44px;height:44px;border-radius:50%;object-fit:cover}
.quote figcaption span{color:var(--muted);font-size:15px}

/* Closing CTA + footer */
.closing{padding-block:clamp(80px,12vw,160px) 48px;border-top:1px solid var(--line)}
.closing .eyebrow{margin-bottom:20px;display:block}
.closing p.muted{max-width:44ch;margin-bottom:36px;font-size:19px}
.big-link{display:inline-grid;text-decoration:none;font-family:var(--serif);font-size:clamp(40px,7vw,104px);line-height:1;letter-spacing:-.02em}
.big-link small{font-family:var(--sans);font-size:clamp(16px,1.6vw,21px);letter-spacing:0;margin-top:18px;color:var(--muted);transition:color .2s}
.big-link:hover small{color:var(--accent)}
.big-link span{background:linear-gradient(currentColor,currentColor) 0 100%/0 2px no-repeat;transition:background-size .6s var(--ease)}
.big-link:hover span{background-size:100% 2px}
.foot{display:flex;flex-wrap:wrap;gap:12px 28px;justify-content:space-between;margin-top:clamp(64px,8vw,120px);padding-top:24px;border-top:1px solid var(--line);font-size:14px;color:var(--muted)}
.foot nav{display:flex;gap:22px;flex-wrap:wrap}
.foot a{text-decoration:none}.foot a:hover{color:var(--ink)}
.copy-row{display:flex;gap:10px;flex-wrap:wrap;margin-top:28px}
.to-top{position:fixed;right:max(20px,env(safe-area-inset-right,0px));bottom:calc(20px + env(safe-area-inset-bottom,0px));width:46px;height:46px;border-radius:50%;border:1px solid var(--line);background:var(--paper);display:grid;place-items:center;text-decoration:none;opacity:0;pointer-events:none;transition:opacity .3s;z-index:40}
.to-top.show{opacity:1;pointer-events:auto}

/* ---------- Case study ---------- */
.cs-hero{padding-block:clamp(40px,6vw,80px) 0}
.crumb{display:inline-flex;gap:8px;text-decoration:none;color:var(--muted);font-size:14px;margin-bottom:clamp(28px,4vw,48px)}
.crumb:hover{color:var(--ink)}
.cs-hero .display{margin:18px 0 22px}
.cs-hero .lede{max-width:30ch}
.cs-role{display:flex;flex-wrap:wrap;gap:6px 14px;margin-top:22px;font-size:15px}
.cs-role b{font-weight:600}
.cs-actions{display:flex;gap:10px;flex-wrap:wrap;margin-top:28px}
.plate{margin-top:clamp(40px,6vw,72px);border-radius:26px;overflow:hidden;background:var(--paper-2);max-width:100%}
.plate{aspect-ratio:16/9}
.plate img{width:100%;height:100%;object-fit:cover}
.plate-cap{display:flex;justify-content:space-between;gap:12px;font-size:13px;color:var(--muted);margin-top:12px}

.triad{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(24px,3vw,48px);padding-block:clamp(48px,6vw,80px)}
.triad > div{display:grid;gap:12px;align-content:start;min-width:0}
.triad h2{font-family:var(--sans);font-size:14px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--muted)}
.triad p{font-size:19px;line-height:1.45}
.triad .big{font-family:var(--serif);font-size:clamp(32px,3.2vw,44px);line-height:1}
.facts{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(24px,3vw,48px);padding-block:32px 8px;border-top:1px solid var(--line)}
.facts > div{display:grid;gap:8px;align-content:start;min-width:0}
.facts p{font-size:16px;color:#2b2822}
@media (max-width:820px){.triad,.facts{grid-template-columns:minmax(0,1fr)}}

.decisions{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}
.dcard{background:var(--paper-2);border-radius:22px;overflow:hidden;display:grid;text-decoration:none}
.dcard .dimg{aspect-ratio:16/10;overflow:hidden}
.dcard .dimg img{width:100%;height:100%;object-fit:cover}
.dcard:hover .dimg img{scale:1.16}
.dcard .dbody{padding:24px;display:grid;gap:10px}
@media (max-width:820px){.decisions{grid-template-columns:minmax(0,1fr)}}

.story-intro{display:flex;justify-content:space-between;gap:20px;align-items:center;padding:28px 0;border-block:1px solid var(--line);text-decoration:none;margin-top:clamp(56px,7vw,96px)}
.story-intro b{font-family:var(--serif);font-weight:400;font-size:clamp(26px,2.6vw,34px)}

.cs-body{display:grid;grid-template-columns:220px minmax(0,1fr);gap:clamp(32px,5vw,80px)}
.toc{position:sticky;top:96px;align-self:start;display:grid;gap:4px;font-size:14px;padding-top:clamp(72px,10vw,140px)}
.toc .eyebrow{margin-bottom:10px}
.toc a{text-decoration:none;color:var(--muted);padding:5px 0 5px 14px;border-left:1px solid var(--line);transition:color .2s,border-color .2s}
.toc a.active{color:var(--ink);border-color:var(--ink)}
@media (max-width:980px){.cs-body{grid-template-columns:minmax(0,1fr)}.toc{display:none}}

.chapter{display:grid;gap:28px;border-top:1px solid var(--line)}
.chapter:first-child{border-top:0}
.callout{background:var(--paper-2);border-radius:18px;padding:24px 26px;display:grid;gap:8px;max-width:var(--read)}
.callout.decision{background:var(--ink);color:var(--paper)}
.callout.decision .eyebrow{color:#b7ae9f}
.callout p{font-size:19px;line-height:1.45}
.callout.decision p{font-family:var(--serif);font-size:clamp(24px,2.4vw,32px);line-height:1.15}
.list-num{counter-reset:n;display:grid;gap:12px;padding:0;margin:0;list-style:none;max-width:var(--read)}
.list-num li{counter-increment:n;display:grid;grid-template-columns:44px minmax(0,1fr);gap:8px;padding-top:12px;border-top:1px solid var(--line)}
.list-num li::before{content:counter(n,decimal-leading-zero);font-family:var(--mono);font-size:13px;color:var(--muted);padding-top:3px}
.dec-grid{display:grid;gap:14px;max-width:var(--read)}
.dec{display:grid;gap:6px;padding:20px 0;border-top:1px solid var(--line)}
.dec .eyebrow{color:var(--accent)}

/* Carousel */
.carousel{display:grid;gap:14px}
.car-head{display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap}
.car-ctrl{display:flex;gap:8px;align-items:center}
.car-ctrl button{width:44px;height:44px;border-radius:50%;border:1px solid var(--line);background:transparent;cursor:pointer;font-size:18px;color:var(--ink);transition:border-color .2s}
.car-ctrl button:hover{border-color:var(--ink)}
.car-count{font-family:var(--mono);font-size:13px;color:var(--muted);min-width:64px;text-align:center}
.car-track{display:grid;grid-auto-flow:column;grid-auto-columns:min(86%,820px);gap:16px;overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:none;padding-bottom:4px}
.car-track::-webkit-scrollbar{display:none}
.slide{scroll-snap-align:start;display:grid;gap:12px;margin:0}
.slide .simg{background:var(--paper-2);border-radius:20px;overflow:hidden;aspect-ratio:16/10;cursor:zoom-in;position:relative;max-width:100%}
.slide .simg img{width:100%;height:100%;object-fit:cover}
.slide .simg::after{content:"Enlarge";position:absolute;right:14px;bottom:14px;font-size:12px;padding:5px 10px;border-radius:99px;background:var(--paper);opacity:0;transition:opacity .25s}
.slide .simg:hover::after{opacity:1}
.slide figcaption{display:grid;gap:2px;font-size:15px}
.slide figcaption b{font-weight:600}
.slide figcaption span{color:var(--muted)}

/* Lightbox */
.lightbox{position:fixed;inset:0;z-index:90;background:rgba(22,20,15,.92);display:grid;place-items:center;padding:max(24px,env(safe-area-inset-top,0px)) max(16px,env(safe-area-inset-right,0px)) max(24px,env(safe-area-inset-bottom,0px)) max(16px,env(safe-area-inset-left,0px));opacity:0;pointer-events:none;transition:opacity .3s}
.lightbox.open{opacity:1;pointer-events:auto}
.lightbox img{max-height:86vh;width:auto;border-radius:12px}
.lightbox button{position:absolute;top:calc(16px + env(safe-area-inset-top,0px));right:max(16px,env(safe-area-inset-right,0px));background:var(--paper);border:0;border-radius:99px;padding:10px 16px;font:inherit;cursor:pointer;color:var(--ink)}

/* Stats */
.stats{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}
.stats div{border-top:1px solid var(--ink);padding-top:14px;display:grid;gap:4px}
.stats b{font-family:var(--serif);font-weight:400;font-size:clamp(40px,4.4vw,62px);line-height:1}
.stats span{font-size:15px;color:var(--muted)}
.note{font-size:13px;color:var(--muted);max-width:var(--read)}
@media (max-width:700px){.stats{grid-template-columns:minmax(0,1fr)}}

.next{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(24px,4vw,56px);align-items:center;text-decoration:none;background:var(--paper-2);border-radius:26px;overflow:hidden;padding:clamp(24px,3vw,40px)}
.next .work-media{border-radius:16px;aspect-ratio:16/10;background:var(--paper)}
.next:hover .work-media img{scale:1.16}
@media (max-width:820px){.next{grid-template-columns:minmax(0,1fr)}}

/* About */
.journey{display:grid}
.jrow{display:grid;grid-template-columns:180px minmax(0,1fr) auto;gap:20px;padding:26px 0;border-top:1px solid var(--line);align-items:baseline}
.jrow:last-child{border-bottom:1px solid var(--line)}
.jrow .when{font-family:var(--mono);font-size:13px;color:var(--muted)}
.jrow .what{display:grid;gap:4px}
.jrow .what b{font-size:20px;font-weight:600;letter-spacing:-.01em}
.jrow .what i{font-style:normal;color:var(--muted);font-size:15px}
.jrow a{font-size:14px;font-weight:600;text-decoration:none;white-space:nowrap}
.jrow a:hover{color:var(--accent)}
@media (max-width:760px){.jrow{grid-template-columns:minmax(0,1fr)}}
.principles{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.pcard{background:var(--paper-2);border-radius:22px;padding:28px;display:grid;gap:14px;align-content:start}
.on-tint .pcard{background:var(--paper)}
.pcard .num{font-family:var(--mono);font-size:13px;color:var(--accent)}
.pcard h3{font-family:var(--serif);font-size:30px;line-height:1.05}
.pcard a{font-size:14px;font-weight:600;text-decoration:none;margin-top:6px}
@media (max-width:900px){.principles{grid-template-columns:minmax(0,1fr)}}
.quotes{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}
.qcard{border:1px solid var(--line);border-radius:22px;padding:28px;display:grid;gap:20px;align-content:space-between;margin:0}
.qcard blockquote{margin:0;font-family:var(--serif);font-size:24px;line-height:1.2}
.qcard figcaption{display:flex;gap:12px;align-items:center;font-size:14px}
.qcard figcaption img{width:40px;height:40px;border-radius:50%;object-fit:cover}
.qcard figcaption span{display:grid;color:var(--muted)}
.qcard figcaption b{color:var(--ink);font-weight:600}
@media (max-width:820px){.quotes{grid-template-columns:minmax(0,1fr)}}
.edu{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 40px}
.edu div{padding:16px 0;border-top:1px solid var(--line);display:grid;gap:2px}
.edu b{font-weight:600}.edu span{color:var(--muted);font-size:15px}
@media (max-width:700px){.edu{grid-template-columns:minmax(0,1fr)}}
.jump{display:flex;flex-wrap:wrap;gap:8px;margin-top:28px}

/* Play */
.lab{display:grid;gap:clamp(72px,9vw,128px)}
.lab-item{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:clamp(28px,5vw,72px);align-items:start}
.lab-item:nth-child(even) .lab-media{order:2}
.lab-media{background:var(--paper-2);border-radius:24px;overflow:hidden;aspect-ratio:4/3;max-width:100%}
.lab-media img{width:100%;height:100%;object-fit:cover}
.lab-body{display:grid;gap:18px;min-width:0}
.lab-body h2{font-family:var(--serif);font-size:clamp(36px,4vw,54px);line-height:1}
.qbox{border-top:1px solid var(--line);padding-top:16px;display:grid;gap:8px}
.qbox h3{font-family:var(--serif);font-size:26px;line-height:1.15}
.qbox p{color:#2b2822}
@media (max-width:820px){.lab-item{grid-template-columns:minmax(0,1fr)}.lab-item:nth-child(even) .lab-media{order:0}}
.mosaic{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:12px}
.mosaic .simg{border-radius:16px;overflow:hidden;background:var(--paper-2);aspect-ratio:4/3;cursor:zoom-in}
.mosaic .simg img{width:100%;height:100%;object-fit:cover;transition:transform .8s var(--ease)}
.mosaic .simg:hover img{transform:scale(1.04)}
@media (max-width:820px){.mosaic{grid-template-columns:repeat(2,minmax(0,1fr))}}

/* Play: AI videos */
.lab-play{position:relative;display:block}
.play-pill{position:absolute;left:18px;bottom:18px;background:var(--paper);color:var(--ink);font-size:14px;font-weight:600;padding:10px 16px;border-radius:99px;transition:transform .3s var(--ease)}
.lab-play:hover .play-pill{transform:translateY(-2px)}
.vids{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr) minmax(0,.62fr);gap:16px;align-items:start}
.vid{margin:0;display:grid;gap:12px}
.vid-frame{background:var(--ink);border-radius:20px;overflow:hidden;aspect-ratio:16/9}
.vid-tall .vid-frame{aspect-ratio:9/16}
.vid video{width:100%;height:100%;object-fit:cover;display:block}
.vid figcaption{display:grid;gap:2px;font-size:15px}
.vid figcaption b{font-weight:600}
.vid figcaption span{color:var(--muted);font-size:14px}
@media (max-width:900px){.vids{grid-template-columns:minmax(0,1fr)}.vid-tall{max-width:360px}}

/* Contact */
a.pcard.way{text-decoration:none;transition:translate .4s var(--ease),background .3s,opacity .9s var(--ease),transform .9s var(--ease)}
a.pcard.way:hover,a.pcard.way:focus-visible{translate:0 -4px;background:#e4ded2}
.link-arrow-plain{font-size:14px;font-weight:600;margin-top:6px;overflow-wrap:anywhere}
.form{display:grid;gap:20px;min-width:0}
.field{display:grid;gap:8px}
.field label{font-size:15px;font-weight:600}
.field input,.field textarea{font:inherit;font-size:17px;color:var(--ink);background:var(--paper);border:1px solid var(--line);border-radius:14px;padding:14px 16px;min-height:52px;width:100%;transition:border-color .2s,box-shadow .2s}
.field textarea{resize:vertical;min-height:160px}
.field input:focus,.field textarea:focus{outline:none;border-color:var(--ink);box-shadow:0 0 0 3px color-mix(in srgb,var(--accent) 25%,transparent)}
.field .hint{font-size:14px;color:var(--muted)}
.field .err{display:none;font-size:14px;color:#a3361a;font-weight:500}
.field.invalid input,.field.invalid textarea{border-color:#a3361a}
.field.invalid .err{display:block}
.form-foot{display:flex;flex-wrap:wrap;gap:16px;align-items:center}
.form-status{font-size:15px;color:var(--muted)}
.form-status.ok{color:#2f6b3a}.form-status.bad{color:#a3361a}
.trap{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}

/* Motion: content is visible at rest; JS adds .js so reveals only run when scripts work */
.js .reveal{opacity:0;transform:translateY(28px);transition:opacity .9s var(--ease),transform .9s var(--ease)}
.js .reveal.in{opacity:1;transform:none}
.js .reveal.d1{transition-delay:.08s}.js .reveal.d2{transition-delay:.16s}.js .reveal.d3{transition-delay:.24s}
.line-mask{display:block;overflow:hidden;padding-bottom:.08em}
.line-mask > span{display:block}
.js .line-mask > span{transform:translateY(105%);animation:rise 1.1s var(--ease) forwards}
.js .line-mask:nth-child(2) > span{animation-delay:.12s}
.js .line-mask:nth-child(3) > span{animation-delay:.24s}
@keyframes rise{to{transform:none}}
/* Parallax: JS sets translate on the image as it crosses the viewport; scale leaves room so edges never show.
   translate and scale are separate properties, so hover zooms still ease while scrolling stays instant. */
.parallax img{scale:1.12;will-change:translate;transition:scale 1.1s var(--ease)}
.lab-media.parallax:hover img,.portrait.parallax:hover img{scale:1.15}
[data-drift]{will-change:translate}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation:none!important;transition:none!important}
  .js .reveal,.js .line-mask > span{opacity:1;transform:none}
  .parallax img{translate:none!important;scale:1!important}
  [data-drift],[data-hero-drift]{translate:none!important;opacity:1!important}
  .hero-glow{display:none}
}

/* ---------- Home hero (signature) ----------
   Sans headline with an accent phrase, a still contour field on the right,
   lines rise in, then the details and button arrive. */
.sig-hero{position:relative;isolation:isolate;overflow:hidden;min-height:min(680px,calc(100svh - 68px));display:flex;align-items:center;padding-block:56px 88px;border-bottom:1px solid var(--line);background:radial-gradient(ellipse at 80% 38%,color-mix(in srgb,var(--accent) 6%,transparent),transparent 62%)}
.contour{position:absolute;right:-7%;top:0;width:78%;height:100%;z-index:-1;pointer-events:none;opacity:0;transition:opacity 1.6s var(--ease);-webkit-mask-image:linear-gradient(90deg,transparent 2%,#000 32%,#000 85%,transparent);mask-image:linear-gradient(90deg,transparent 2%,#000 32%,#000 85%,transparent)}
.contour.drawn{opacity:1}
.sig-content{width:100%}
.hero-name{display:flex;align-items:center;gap:20px;font-size:24px;font-weight:600;letter-spacing:-.035em}
.hero-name span{font-family:var(--mono);font-size:12px;font-weight:500;letter-spacing:.07em;text-transform:uppercase;color:var(--muted);border-left:1px solid var(--line);padding-left:20px}
.sig-h1{font-family:var(--sans);font-weight:500;font-size:clamp(46px,7.55vw,114px);line-height:1.08;letter-spacing:-.066em;margin:30px 0 44px;max-width:1170px}
.sig-h1 em{font-style:normal;color:var(--accent)}
.hero-line{display:block;overflow:hidden;padding-bottom:.08em;margin-bottom:-.08em}
.hero-line>span{display:block}
.js .hero-line>span{animation:hero-rise .95s cubic-bezier(.2,.85,.25,1) both}
.js .hero-line:nth-child(2)>span{animation-delay:.12s}
.js .hero-line:nth-child(3)>span{animation-delay:.24s}
@keyframes hero-rise{from{transform:translateY(110%)}to{transform:none}}
.js [data-arrive]{animation:arrive .85s var(--ease) both}
.js .hero-name{animation-delay:.05s}
.js .hero-cred{animation-delay:.32s}
.js .hero-actions{animation-delay:.44s}
@keyframes arrive{from{opacity:0;transform:translateY(22px)}to{opacity:1;transform:none}}
.hero-foot{display:flex;align-items:flex-end;justify-content:space-between;gap:60px;max-width:1060px}
.hero-cred p:first-child{font-size:20px;line-height:1.6;max-width:590px;margin-bottom:14px}
.hero-cred strong{font-weight:600}
.hero-cred p:last-child{font-size:15px;line-height:1.7;color:var(--muted)}
.hero-actions{flex-shrink:0}
.primary-link{display:inline-flex;align-items:center;justify-content:space-between;gap:34px;min-height:52px;background:var(--ink);color:var(--paper);border-radius:50px;padding:14px 22px 14px 24px;font-size:15px;font-weight:500;text-decoration:none;transition:transform .4s var(--ease),background .25s,box-shadow .3s}
.primary-link:hover{transform:translateY(-3px);background:var(--accent);box-shadow:0 9px 20px -12px var(--accent)}
.primary-link:active{transform:translateY(0) scale(.97)}
.primary-link .nudge{animation:nudge 3.8s ease-in-out 1.6s infinite}
@keyframes nudge{0%,65%,100%{transform:translateY(0)}78%{transform:translateY(4px)}90%{transform:translateY(0)}}
.hero-scroll{position:absolute;bottom:20px;right:max(20px,calc((100vw - var(--wrap))/2 + 20px));display:flex;align-items:center;gap:12px;min-height:44px;font-size:12px;color:var(--muted);text-decoration:none}
.hero-scroll:hover{color:var(--ink)}
.scroll-track{width:36px;height:1px;background:var(--line);position:relative;overflow:hidden}
.scroll-track i{position:absolute;left:0;top:0;width:12px;height:1px;background:var(--accent);animation:track 2.8s ease-in-out infinite}
@keyframes track{0%,15%{transform:translateX(-14px)}75%,100%{transform:translateX(38px)}}
@media (max-width:760px){
  .sig-hero{min-height:0;padding-block:44px 84px}
  .contour{width:120%;right:-40%;opacity:.0}
  .contour.drawn{opacity:.55}
  .hero-name{display:block;font-size:22px}
  .hero-name span{display:block;border:0;padding:0;margin-top:6px;font-size:11px}
  .sig-h1{font-size:clamp(40px,11vw,66px);letter-spacing:-.055em;line-height:1.12;margin:28px 0}
  .hero-foot{display:block}
  .hero-cred p:first-child{font-size:18px;line-height:1.55}
  .hero-actions{margin-top:26px}
}
@media (prefers-reduced-motion:reduce){
  .js .hero-line>span,.js [data-arrive]{animation:none;opacity:1;transform:none}
  .contour{transition:none}
}

/* Hero engagement: a soft accent glow follows the pointer; the button leans toward it */
.hero-glow{position:absolute;left:0;top:0;width:520px;height:520px;margin:-260px 0 0 -260px;border-radius:50%;z-index:-1;pointer-events:none;background:radial-gradient(circle,color-mix(in srgb,var(--accent) 11%,transparent),transparent 65%);opacity:0;transition:opacity .6s var(--ease);will-change:transform}
.sig-hero:hover .hero-glow{opacity:1}
[data-hero-drift]{will-change:translate,opacity}
.primary-link[data-magnetic]{transition:transform .5s cubic-bezier(.2,.9,.3,1.3),background .25s,box-shadow .3s}
@media (hover:none){.hero-glow{display:none}}

/* Inner-page heroes: the same contour field and headline style as home, turned down */
.sig-sub{min-height:0;display:block;padding-block:clamp(40px,6vw,88px) clamp(48px,6vw,88px);background:radial-gradient(ellipse at 82% 30%,color-mix(in srgb,var(--accent) 4%,transparent),transparent 60%)}
.sig-sub .contour.drawn{opacity:.55}
.sig-sub .sig-h1{font-size:clamp(42px,6vw,92px);margin:22px 0 26px}
.sig-sub .split .sig-h1{font-size:clamp(40px,5vw,78px)}
.sig-sub .cs-hero{padding-block:0}
.sig-sub .crumb{margin-bottom:clamp(20px,3vw,36px)}
.sig-case + .wrap .plate{margin-top:clamp(32px,4vw,56px)}
@media (max-width:760px){.sig-sub .sig-h1{font-size:clamp(38px,10vw,58px)}.sig-sub .contour.drawn{opacity:.35}}

/* ---------- Hover language (one set of rules, used everywhere) ----------
   Links: an underline grows from the left. Buttons: lift 3px; dark buttons turn accent.
   Arrows: nudge the way they point. Cards: image eases in, title turns accent.
   Keyboard focus gets the same feedback as hover. */
.ar{display:inline-block;font-style:normal;transition:transform .35s var(--ease)}
a:hover .ar-d,a:focus-visible .ar-d,button:hover .ar-d{transform:translateY(3px)}
a:hover .ar-ne,a:focus-visible .ar-ne{transform:translate(2px,-2px)}
a:hover .ar-e,a:focus-visible .ar-e{transform:translateX(4px)}
a:hover .ar-w,a:focus-visible .ar-w{transform:translateX(-4px)}
a:hover .ar-n,a:focus-visible .ar-n{transform:translateY(-3px)}

/* Nav links */
.nav-links a{position:relative;padding-block:6px}
.nav-links a::after{content:"";position:absolute;left:0;right:0;bottom:2px;height:1px;background:currentColor;transform:scaleX(0);transform-origin:left center;transition:transform .35s var(--ease)}
.nav-links a:hover::after,.nav-links a:focus-visible::after,.nav-links a[aria-current="page"]::after{transform:scaleX(1)}
@media (max-width:820px){.nav-links a::after{display:none}}

/* Buttons */
.btn{transition:background .25s,color .25s,border-color .25s,box-shadow .3s,transform .4s var(--ease)}
.btn:hover,.btn:focus-visible{transform:translateY(-3px)}
.btn:active{transform:translateY(0) scale(.97)}
.btn.btn-dark:hover,.btn.btn-dark:focus-visible{background:var(--accent);border-color:var(--accent);color:#fff;box-shadow:0 9px 20px -12px var(--accent)}
.btn-ghost:hover,.btn-ghost:focus-visible{border-color:var(--ink);background:color-mix(in srgb,var(--ink) 4%,transparent)}
.menu-btn{transition:border-color .25s,background .25s}
.menu-btn:hover{border-color:var(--ink)}

/* Chips and carousel / back-to-top controls */
.chip{transition:color .25s,border-color .25s,transform .35s var(--ease),background .25s}
.chip:hover,.chip:focus-visible{color:var(--ink);border-color:var(--ink);transform:translateY(-2px)}
.car-ctrl button{transition:background .25s,color .25s,border-color .25s}
.car-ctrl button:hover,.car-ctrl button:focus-visible{background:var(--ink);color:var(--paper);border-color:var(--ink)}
.to-top{transition:opacity .3s,background .25s,color .25s,border-color .25s}
.to-top:hover{background:var(--ink);color:var(--paper);border-color:var(--ink)}

/* Text links: underline grows from the left, colour shifts to accent */
.link-arrow,.foot a,.jrow a,.pcard a,.crumb,.toc a[href^="../"],.toc a[href^="index"]{transition:color .25s}
.link-arrow{position:relative}
.link-arrow:hover,.work:hover .link-arrow,.next:hover .link-arrow,.dcard:hover .link-arrow{color:var(--accent)}
.foot a{position:relative}
.foot a::after{content:"";position:absolute;left:0;right:0;bottom:-2px;height:1px;background:currentColor;transform:scaleX(0);transform-origin:left center;transition:transform .35s var(--ease)}
.foot a:hover{color:var(--accent)}
.foot a:hover::after,.foot a:focus-visible::after{transform:scaleX(1)}
.crumb:hover{color:var(--ink)}
.toc a:hover{color:var(--ink);border-color:var(--muted)}
.jrow a:hover,.pcard a:hover{color:var(--accent)}

/* Cards: title turns accent, card lifts where it sits on a tint */
.work .h2,.play-card h3,.next .h2,.dcard .h3,.pcard h3{transition:color .3s}
.work:hover .h2,.work:focus-visible .h2,.play-card:hover h3,.next:hover .h2,.dcard:hover .h3,a.pcard:hover h3{color:var(--accent)}
.play-card .work-media,.dcard,.next{transition:transform .5s var(--ease),translate .5s var(--ease),box-shadow .5s var(--ease),opacity .9s var(--ease)}
.play-card:hover .work-media{transform:translateY(-4px)}
.dcard:hover,.dcard:focus-visible{translate:0 -4px;box-shadow:0 18px 40px -28px rgba(22,20,15,.45)}
.next:hover,.next:focus-visible{box-shadow:0 18px 40px -28px rgba(22,20,15,.45)}
.qcard{transition:border-color .3s,translate .5s var(--ease),opacity .9s var(--ease),transform .9s var(--ease)}
.qcard:hover{border-color:var(--ink);translate:0 -3px}
.jrow{transition:background .3s;padding-inline:12px;margin-inline:-12px;border-radius:4px}
.jrow:has(a:hover){background:color-mix(in srgb,var(--accent) 4%,transparent)}
.mosaic .simg img{transition:scale .8s var(--ease)}
.mosaic .simg:hover img{transform:none;scale:1.17}
.slide .simg img{transition:scale .8s var(--ease)}
.slide .simg:hover img{scale:1.15}
.lab-media[data-zoom]{cursor:zoom-in}
@media (hover:none){.btn:hover,.chip:hover,.play-card:hover .work-media{transform:none}.dcard:hover,.qcard:hover,a.pcard.way:hover{translate:none}}

/* ---------- Project colours ----------
   Each project owns a colour. On the home page the Selected work section washes into the colour
   of the project in view (or under the pointer); case pages use it for their accents. */
:root{--project:var(--accent);--project-wash:#efe6dc}
.card-dela,.case-dela{--project:#3559c7;--project-wash:#e9eef9;--glow:#6c8bd8}
.card-active-care,.case-active-care{--project:#1d7a68;--project-wash:#e5f2ee;--glow:#4fa596}
.card-iom-world,.case-iom-world{--project:#c2531c;--project-wash:#f7ebe2;--glow:#d98a55}
.card-novalink,.case-novalink{--project:#6747c4;--project-wash:#efeaf8;--glow:#a08bd6}
.selected-work{position:relative;isolation:isolate;--work-glow:transparent}
.selected-work::before{content:"";position:absolute;z-index:-1;inset:-40px 0;pointer-events:none;background:var(--work-glow);-webkit-mask-image:linear-gradient(transparent,#000 12%,#000 88%,transparent);mask-image:linear-gradient(transparent,#000 12%,#000 88%,transparent);transition:background 1.2s var(--ease)}
.selected-work[data-active-project="dela"]{--work-glow:color-mix(in srgb,#6c8bd8 13%,transparent)}
.selected-work[data-active-project="active-care"]{--work-glow:color-mix(in srgb,#4fa596 13%,transparent)}
.selected-work[data-active-project="iom-world"]{--work-glow:color-mix(in srgb,#d98a55 13%,transparent)}
.selected-work[data-active-project="novalink"]{--work-glow:color-mix(in srgb,#a08bd6 13%,transparent)}
.work .brand{transition:color .4s}
.work .metric{transition:border-color .6s}
.work .metric b{transition:color .6s}
.work.is-active .brand,.work:hover .brand{color:var(--project)}
.work.is-active .metric{border-color:color-mix(in srgb,var(--project) 35%,var(--line))}
.work:hover .h2,.work:focus-visible .h2,.work:hover .link-arrow{color:var(--project)}
.work .work-media{transition:box-shadow .8s var(--ease)}
.work.is-active .work-media{box-shadow:0 30px 60px -40px color-mix(in srgb,var(--project) 70%,transparent)}
/* chips pick up the colour of the project they jump to */
.chips .chip[data-for]:hover{color:var(--c);border-color:var(--c)}
/* case pages */
[class^="case-"] .sig-h1 em,[class^="case-"] .dec .eyebrow,[class^="case-"] .pcard .num{color:var(--project)}
[class^="case-"] .sig-sub{background:radial-gradient(ellipse at 82% 30%,color-mix(in srgb,var(--project) 9%,transparent),transparent 62%)}
[class^="case-"] .toc a.active{border-color:var(--project)}
[class^="case-"] .callout.decision{background:color-mix(in srgb,var(--project) 88%,#000)}
[class^="case-"] .callout.decision .eyebrow{color:color-mix(in srgb,#fff 70%,var(--project))}
[class^="case-"] .callout:not(.decision){background:var(--project-wash)}
[class^="case-"] .stats div{border-top-color:var(--project)}
[class^="case-"] .quote blockquote::before{color:var(--project)}
[class^="case-"] .link-arrow:hover,[class^="case-"] .dcard:hover .h3,[class^="case-"] .next:hover .h2{color:var(--project)}

/* ---------- Services ---------- */
.services{border-top:1px solid var(--line)}
.svc{display:grid;grid-template-columns:72px minmax(0,1fr) auto;gap:clamp(16px,3vw,48px);align-items:start;padding:clamp(24px,3vw,36px) 16px;margin-inline:-16px;border-bottom:1px solid var(--line);text-decoration:none;position:relative;isolation:isolate;border-radius:4px}
.svc::before{content:"";position:absolute;inset:0;z-index:-1;border-radius:inherit;background:color-mix(in srgb,var(--accent) 6%,transparent);transform:scaleY(0);transform-origin:bottom;transition:transform .5s var(--ease)}
.svc:hover::before,.svc:focus-visible::before{transform:scaleY(1)}
.svc-num{font-family:var(--mono);font-size:13px;color:var(--muted);padding-top:12px;transition:color .3s}
.svc-main{display:grid;gap:10px;min-width:0}
.svc-title{font-family:var(--serif);font-weight:400;font-size:clamp(30px,3.6vw,50px);line-height:1.05;letter-spacing:-.015em;transition:color .3s,translate .5s var(--ease)}
.svc-text{color:var(--muted);max-width:56ch}
.svc-tags{display:flex;flex-wrap:wrap;gap:6px;margin-top:4px}
.svc-tags span{font-size:13px;padding:4px 11px;border:1px solid var(--line);border-radius:99px;color:var(--muted);transition:border-color .3s,color .3s}
.svc-link{font-size:14px;font-weight:600;white-space:nowrap;padding-top:14px;transition:color .3s}
.svc:hover .svc-title,.svc:hover .svc-num,.svc:hover .svc-link{color:var(--accent)}
.svc:hover .svc-title{translate:6px 0}
.svc:hover .svc-tags span{border-color:color-mix(in srgb,var(--accent) 35%,var(--line));color:var(--ink)}
.svc-cta{display:flex;flex-wrap:wrap;align-items:center;gap:12px 14px;margin-top:clamp(32px,4vw,48px)}
.svc-cta p{margin-right:auto}
@media (max-width:760px){
  .svc{grid-template-columns:minmax(0,1fr);gap:10px}
  .svc-num,.svc-link{padding-top:0}
  .svc-cta p{width:100%}
}
@media (hover:none){.svc:hover .svc-title{translate:none}}

/* Numbers set in Manrope line up like the reference */
.car-count,.list-num li::before,.pcard .num,.jrow .when,.svc-num{font-variant-numeric:tabular-nums;font-weight:500}